Apple promises ‘Pro and Tell’ on October 28, and this could be the long-awaited arrival of the touchscreen MacBook Pro
- Apple tells us it will do ‘Pro and Tell’ on October 28
- MacBook Pro with touchscreen, an iMac with M6 and an iPad mini with OLED screen are likely to arrive
- It arrives in the middle of an incredibly busy product cycle for Apple.
Apple is on a roll! Just eight days after launching HomeView, HomePod mini 2, and Apple TV 4K, and four days before the iPhone Duo begins shipping, the Cupertino-based tech giant is teasing more.
In a post on The same graphic was also posted to @HelloApple on Instagram with the caption: “About next week…” The latter gives us the moment and leaves us marking our calendars for a reveal similar to Apple’s recent home product launches. However, Joswiak’s post teases something Pro that could be on the horizon.
In addition to the previews, Apple also sent out media invites for an experience in Los Angeles on October 28, 2026. That’s the same phrase the company used to describe its ‘Welcome Home’ event, so I suspect there won’t be a formal keynote, but there will be plenty of hands-on time.
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The trailer shows the Apple logo drawn using a variety of colors, primarily silver, white, and blue, with small, vibrant pops of red, orange, and yellow. To me, it looks as if a finger could be drawing the logo, given the overall shape, or perhaps some type of brush was being used to create it.
Either way, it points to the likely arrival of new Macs or iPads. Remember, like most Apple products, these devices feature the Apple logo on the back.
There has been no shortage of rumors and Apple is likely to release a major update to the MacBook Pro family next week, finally delivering a touchscreen laptop.
That’s something the company has pretty firmly ruled out, but it appears to have taken a step forward if recent reports are to be believed. Both the new 14-inch and 16-inch models are expected to combine a Mac’s first touchscreen with an OLED display, delivering the same rich, vibrant viewing experience as an OLED iPhone or iPad Pro, all within a redesigned, slimmer laptop.
Under the hood, these flagship MacBooks will likely get Apple’s best chips, either the M6 or the M5 Ultra, which debuted with the Mac mini and Mac Studio in August 2026.
Recent reports also hint that the M6 could come to the iMac, which will need to be updated after its launch with the M4 in 2024. A new entry-level 14-inch MacBook Pro could also arrive with a design similar to the current generation, likely with the M6 chip instead of the M5 for better performance across the board, particularly for AI tasks.
Along with the Mac, the iPad could also be in the mix, potentially hinted at by vibrant colors and what appears to be a thinner, brush-drawn Apple logo. Shortly after the iPhone Duo starts shipping, a major iPad mini update is also rumored. It could be priced considerably higher (a reminder that the current model starts at $699 / £699 / AU$949) and add a ProMotion OLED display, a redesigned body and a more capable chip under the hood.
I’ve been wanting a redesigned iPad mini with Magic Keyboard support and a better screen for a while, so this would be music to my ears, and probably many others’ ears too. The iPad line is still in pretty good shape, with the Air and Pro models already receiving updates with better processors earlier this year. Aside from the iPad mini, the only other model likely due for an update is the base iPad, but it’s unclear if it will be updated next week.
Either way, we only have a few more days to wait to see what Apple has been working on. After all, the company has promised to “Pro and Tell.” Let me know what you’re most excited about in the comments below.
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